Miller is thought to have based his “We Can Do It!” poster on a United Press International wire service photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff (later Doyle), who was 17 and briefly working as a metal-stamping machine operator. One of these posters became the famous “We Can Do It!” image-an image that in later years would also be called “Rosie the Riveter”, though it was never given this title during the war. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters for the war effort. She married in 1943 to become Geraldine Doyle. Hoff knew nothing of this she was unaware that Miller was making a poster. He also put a Westinghouse employee identification badge on her collar. Miller turned Hoff’s head to face the viewer, and made her more muscular. If Miller was inspired by the UPI photograph at all, he freely re-interpreted it to create the poster, putting Hoff’s right hand up in a clenched fist, her left hand rolling up the right sleeve.
She obtained a new job as a timekeeper for another factory. Hoff left her factory job soon after the publicity photograph was taken she heard that the metal-stamping machine had injured the hand of the previous operator, and she did not want to ruin her ability to play the cello. The photograph of Hoff shows her wearing a polka-dotted bandana on her head, standing up and leaning over a metal-stamping machine, and operating it with her hands at thigh level firmly on the controls. Miller is believed by many to have based the “We Can Do It!” poster on a monochrome United Press International (UPI) photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff in early 1942 when she was 17. Howard Miller from the same series as “We Can Do It!”
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